Making Personas More Powerful
We have written before about how valuable we find personas and how we use them in our work. We were really excited to find this great article by George Olsen that takes the idea even further, and highlights tangible ways of making personas multi-dimensional and most importantly, actionable. Though tailored towards a web business audience, educators and trainers should find this helpful, as well.
The piece includes a link to Olsen's persona toolkit that includes information on:
- Biographic, geographic, demographic, psychographic background information
- The business’ relationship to the persona
- The persona’s relationship to product and business
- The persona’s specific goals, needs and attitudes
- The persona’s specific knowledge and proficiencies
- The context of usage
- Interaction, information, sensory, emotional aspects of the user experience
- Accessibility issues
- Relationships among personas
More here...
Posted by Lisa Galarneau at September 21, 2004 12:50 PM
