Synapsys Blog - Managing the Gamer Generation

Managing the Gamer Generation

Here is an interview with the authors of a new book, Got Game: How the Gamer Generation is Reshaping Business Forever. The book expands on Marc Prensky's digital natives/digital immigrants message with a profound wake-up call about the ways in which games have changed a whole generation of employees. It also seeks to dispel myths and clarify many assumptions about gamers, including the myth that gamers are loners:

"This is one of the huge points creating the generation gap. Gaming is actually much more social than boomers understand. A lot of it is very social, done with friends, and now increasingly, over the Internet. Maybe as a result, gamers really value other people—more than people who didn't play games growing up. They also firmly believe in a team environment."

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