Search Engine Optimisation vs User Optimisation
You may have heard of the term Search Engine Optimisation (SEO) and why you need it to get thousands flocking to your website. There are companies that specialise in this field and will claim to put you in the top 10 search results of the major 3 search engines (Google, Yahoo, MSN).
But there is one thing that will beat any SEO code tweaking voodoo magic and 'pay per click' add campaigns hands down everytime. Something search engines love, and people love – Content.
On the internet content is king, the internet is about sharing information. If you have a website packed with good, relevant informative content, then they will come, the search engine bots and the humans.
Many web development companies select and develop content based on the users and the visual appearance they want to convey. They tend to see site optimisation as something that happens after the site is build. This is a trap.
Posted by Marc Rosewarne at March 8, 2005 12:01 PM
