The Red Meat Profit Partnership (RMPP)

Boosting productivity across the Red Meat Sector of New Zealand

The Challenge

The Red Meat Profit Partnership (RMPP) was a Primary Growth Partnership programme that worked to help the red meat sector increase productivity and profitability. Funded by meat processors, banks, Beef + Lamb New Zealand and the Ministry for Primary Industries, RMPP worked with farmers and sector businesses to develop, test and introduce new ideas, new technology solutions and new ways of working. 

With six strategic objectives spanning people, research, extension, marketing and beyond, effective sector training was critical to the initiative’s success. 

“We thoroughly enjoyed the opportunity to work with Synapsys! Their team is friendly and professional, and we were able to deliver some exceptional material for the programme through working with them.”

Denise Bewsell - Red Meat Profit Partnership

Our Partnership

As the learning partner to RMPP, we have helped drive on-farm productivity gains by designing, developing and supporting delivery of a range of learning programmes that leverage rich, interactive media, but are still practical, down to earth, and appeal to farmers and industry people that want to things done. We have developed infographics, facilitator training, videos, animations, and 27 e-learning modules. Collectively they enabled farmer Action Network Groups to target the particular productivity gains relevant to their specific farms.  

We also partnered in the measurement of those gains. Using The Evaluator and a custom measurement rubric, RMPP was able to analyse and report on the impact of the Action Network Groups as it related to on farm activity across the country. 

Our work continues today, partnering with Beef + Lamb in ensuring learning resources remain current and target the issues faced by the sector in 2022. 

“They took the time to understand what we were trying to achieve and the context in which products were being developed. They used their considerable expertise and skill to ensure that we could co-develop effective resources and learning materials. Their work was always excellent, allowing us to deliver great learning products with great outcomes that come from true partnership. Synapsys were able to deliver on different projects simultaneously; for example, we were building the evaluation frameworks and developing a framework for reporting while at the same time developing video resources. Synapsys were also able to produce learning materials and reporting frameworks that had a consistent look and feel across multiple learning environments.”

Denise Bewsell - Red Meat Profit Partnership

The Impact

The final RMPP report can be found here, with the Action Network component of the wider RMPP programme delivering and ROI of 27.5, represented by an estimated additional $24.62/ha/p.a. or $20,435 average per farm per annum. 

229 Action Groups comprising 1,964 farm businesses participated in the programme.





Contact Us

Keep in touch

Contact us directly by telephone and email

04 801 8478,

Wellington Office

Level 1, 10 Courtenay Place
Wellington 6011
New Zealand

Postal Address

P.O. Box 28, Lyttelton 8082